Privacy Policy

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Last updated: February 06, 2026

This Privacy Policy explains how Neck & Back Pain Specialists, a Balta Chiro Corp. (“Company,” “we,” “us,” or “our”) collects, uses, protects, and retains your information when you access or use our website and related services (the “Service”). It also explains your privacy rights and how to contact us with questions.

By accessing or using our website, you consent to the collection and use of information as described in this Privacy Policy.

1) Interpretation and Definitions

Interpretation

Words with capitalized initial letters have meanings defined below. These definitions apply whether the terms appear in singular or plural.

Definitions

For the purposes of this Privacy Policy:

• Company means Neck & Back Pain Specialists, a Balta Chiro Corp., 10900 Warner Ave Ste 121, Fountain Valley, CA 92708.
• Device means any device capable of accessing the Service, such as a computer, mobile phone, or tablet.
• Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with a particular individual.
• Service means the website and related online services provided by the Company.
• Service Providers means vendors or subcontractors that help operate our Service (such as hosting providers, analytics services, scheduling tools, CRM platforms, or text message delivery providers).
• Usage Data means information collected automatically when using the Service.
• Website refers to Neck & Back Pain Specialists, accessible at https://www.nbpsclinic.com.
• You means the individual accessing or using the Service, or another legal entity on behalf of which such individual is accessing or using the Service.

2) Information We Collect

2.1 Information You Provide

When you use our Service, you may choose to provide information such as:

• Email address
• First name and last name
• Phone number
• Information you submit through contact forms, appointment requests, or messages

2.2 Usage Data

Usage Data is collected automatically when you use the Service. This may include:

• IP address
• Browser type and version
• Pages you visit and time/date of your visit
• Time spent on pages
• Device identifiers and diagnostic data

If you access the Service through a mobile device, we may also collect:

• Mobile device type
• Mobile device unique ID
• Mobile operating system
• Mobile browser type
• Other diagnostic data

2.3 Cookies and Similar Technologies

We use cookies and similar technologies (such as pixels and tags) to operate the website, remember preferences, understand website performance, and improve user experience.

• Essential cookies help the site function properly.
• Preference cookies remember choices you make (where applicable).
• Analytics cookies help us understand how visitors use the site (where applicable and where permitted).

Cookies may be “Session” cookies (deleted when you close your browser) or “Persistent” cookies (remain until they expire or you delete them).

You can control cookies through your browser settings. If you block some cookies, certain parts of the Service may not work as intended.

3) Text Messaging and Mobile Information (Required Notice)

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the text message services.

4) How We Use Information

We use the information we collect to:

• Provide and maintain the Service
• Respond to your requests, questions, and messages
• Provide appointment-related communications (where applicable)
• Send service-related notices (for example, operational or administrative messages)
• Improve the performance, security, and usability of our website
• Analyze usage trends to improve content and functionality
• Help prevent fraud, abuse, and security incidents
• Comply with legal obligations

We do not provide your personal information to other companies for their own marketing or promotional use.

5) When Information May Be Provided to Others

We may provide limited information to Service Providers who help us operate the Service and deliver support functions (for example: website hosting, analytics tools, customer support tools, appointment systems, CRM tools, and text message delivery systems). These Service Providers are expected to use information only to perform services for us and to protect it consistent with applicable requirements.

We may also disclose information if required to comply with law, court order, or lawful government request, or to protect rights, safety, and security (for example, to investigate suspected fraud or security issues).

If we are involved in a business transaction such as a merger, acquisition, or sale of assets, information may be transferred as part of that transaction. If this occurs, we will provide notice as required by law.

Important: All categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.

6) Retention of Information

We keep Personal Information only as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining records, resolving disputes, enforcing policies, and meeting legal obligations.

• Contact/Inquiry information: retained for as long as needed to respond and for reasonable recordkeeping.
• Operational records (where applicable): retained as required for compliance and legitimate business purposes.
• Usage/technical data: retained for a reasonable period to support security and performance analysis.

We may retain certain information longer when required by law or necessary to establish, exercise, or defend legal claims. We may also maintain encrypted backups for a limited period consistent with our backup practices.

7) Where Your Information Is Processed

Your information may be processed or stored in locations where our systems or Service Providers operate. We take reasonable steps to ensure your data is handled securely and consistent with this Privacy Policy.

Important: All categories described above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.

8) Security of Information

We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9) Your Choices and Rights

• Access/Update: You may contact us to request access to or correction of Personal Information you have provided.
• Deletion: You may request deletion of Personal Information, subject to legal and operational requirements.
• Cookies: You can control cookies through your browser settings.
• Text messages: If you are receiving texts from us, you can opt out at any time by following the opt-out instructions provided in the message stream.

10) Children’s Privacy

Our Service is not intended for children under 13, and we do not knowingly collect Personal Information from children under 13. If you believe a child has provided Personal Information to us, please contact us so we can take appropriate steps.

11) Links to Other Websites

Our Service may contain links to websites not operated by us. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policy of every site you visit.

12) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the “Last updated” date above. Changes are effective when posted.

13) Contact Us

If you have any questions about this Privacy Policy, you can contact us:

• By email: [email protected]
• By phone: (714) 968-4446